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|Title:||Engaging the Small Commercial Sector: New Approaches for Solving Market Barriers|
|Authors:||BERTOLDI PAOLO; DANDRIDGE Cyane; WALTON Jennifer|
|Citation:||Proceedings of the ECEEE Summer Study 05 p. 875-881|
|Publisher:||ECEEE - European Council for an Energy-Efficient Economy|
|Type:||Articles in periodicals and books|
|Abstract:||This paper examines how effectively working with students and contractors can engage small commercial businesses in energy efficiency measures. Small commercial businesses are an underserved and hard-to-reach market for energy efficiency services. Yet, this sector comprises a significant percentage of all businesses and aggregate energy usage. Two main barriers to doing an energy retrofit in small businesses include getting the business to agree to participate and getting them to implement suggested measures. Student outreach addresses the first, and using a mechanical or electrical contractor as an ESCO is a great way to address the second.|
|JRC Institute:||Sustainable Resources|
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