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|Title:||Search Engines for Audio-Visual Content: Copyright Law and its Policy Relevance|
|Authors:||ROTENBERG Boris; COMPANO RAMON|
|Type:||Articles in periodicals and books|
|Abstract:||The first generation of search engines caused relatively few legal problems in terms of copyright. They merely retrieved text data from the web and displayed short text-snippets in reply to a specific user query. Over time, search engines have become efficient retrieval tools, which have shifted from a reactive response mode ('user pull') to pro-actively proposing options ('user push'). Moreover, they will soon be organising and categorising of all sorts of audio-visual in-formation. Due to these transformations, search engines are becom-ing fully-fledged information portals, rivalling traditional media. This will cause tensions with traditional media and content owners. As premium audiovisual content is generally more costly to produce and commercially more valuable than text-based content, one may expect copyright litigation problems to arise in the future. Given this perspective, this article briefly introduces search engine technology and business rationale and then summarizes the nature of current copyright litigation. The copyright debate is then put in the audio-visual context with a view to discussing elements for future policies.|
|JRC Directorate:||Growth and Innovation|
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