Please use this identifier to cite or link to this item:
|Title:||An Overview of Market, Institutional, and Social Drivers and Barriers for Content in the Mobile Platform|
|Authors:||FEIJÓO GONZÁLEZ Claudio; MAGHIROS Ioannis; GOMEZ-BARROSO Jose-Luis|
|Citation:||ICT-MobileSummit 2008 Conference Proceedings p. 1-12|
|Publisher:||IIMC International Information Management Corporation Ltd|
|JRC Publication N°:||JRC47126|
|Type:||Contributions to Conferences|
|Abstract:||The analysis summarized in this paper identifies essential economic, competitive, technological and social forces that are currently shaping (and will continue to shape, in the short to medium-term) the mobile content sector. These forces are shown as drivers and barriers to the success of the diverse segments that make up the mobile content domain. Mobile content is presented in this paper as a heterogeneous and fragmented digital ecosystem where a complex topology of activities takes place. These activities are grouped in different techno-economic models that try to respond to the demands of potential users. Using this theoretical approach, the paper classifies and introduces drivers and barriers as market-related, social and institutional. The overall conclusion is that, although we are probably on the verge of a mobile content explosion, there are still a number of bottlenecks that could affect its potential success|
|JRC Institute:||Institute for Prospective Technological Studies|
Files in This Item:
There are no files associated with this item.
Items in repository are protected by copyright, with all rights reserved, unless otherwise indicated.