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|Authors:||BURGELMAN Jean-Claude; PUNIE Yves|
|Type:||Articles in books|
|Abstract:||This articile is a contribution to the International Encyclopedia of Communication which is written and edited by an international team of the world's best scholars and teachers in communication studies: Editorial areas include: communication theory and philosophy, interpersonal communication, journalism, intercultural and intergroup communication, media effects, strategic communication, public relations and advertising, communication and media law and policy, media systems in the world, and communication and technology. The International Encyclopedia of Communication is published simultaneously in both print and online versions.|
|JRC Institute:||Institute for Prospective Technological Studies|
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