Title: Quality Assurance Schemes and Food Marketing in the European Union
Authors: GAY StephanGIRAY Fatma HandanVLANDAS PenelopeLIBEAU-DULOS Monique
Publisher: Gower
Publication Year: 2009
JRC N°: JRC52774
ISBN: 978-0-566-08812-4
URI: http://publications.jrc.ec.europa.eu/repository/handle/JRC52774
Type: Articles in books
Abstract: Quality assurance schemes are increasing in importance all over the European Union. They have considerable influence on the marketing of food products. Two main types can be identified: in-chain quality management schemes and market differentiation schemes. The first group has a considerable influence on the food chain, whereas the second group is larger in numbers. This chapter discusses perceptions of stakeholders and the functioning of selected schemes using two sets of the data gathered from stakeholder hearings (and panels) and economic analyses of eight case studies. Quality assurance schemes appear to be an integral part of current food marketing in the agri-food chain; a fundamental change in the future is not likely.
JRC Institute:Institute for Prospective Technological Studies

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