Title: Exploring the Logic of Mobile Search
Citation: BEHAVIOUR & INFORMATION TECHNOLOGY vol. 30 no. 5 p. 691-703
Publication Year: 2011
JRC N°: JRC60139
ISSN: 0144-929X
URI: http://www.tandfonline.com/doi/abs/10.1080/0144929X.2010.516020
DOI: 10.1080/0144929X.2010.516020
Type: Articles in periodicals and books
Abstract: After more than a decade of development work and hopes, the usage of mobile Internet has finally taken off. Now, we are witnessing the first signs of evidence what might become the explosion of mobile content and applications that will be shaping the (mobile) Internet of the future. Similar to the wired Internet, search will become very relevant for the usage of mobile Internet. Current research on mobile search has applied a limited set of methodologies and has also generated a narrow outcome of meaningful results. This article covers new grounds, exploring the use and visions of mobile search with a users¿ interview-based qualitative study. Its main conclusion builds upon the hypothesis that mobile search is sensitive to a mobile logic different than today's one. First, (advanced) users ask for accessing with their mobile devices the entire Internet, rather than subsections of it. Second, success is based on new added-valued applications that exploit unique mobile functionalities. The authors interpret that such mobile logic involves fundamentally the use of personalised and context-based services.
JRC Directorate:Growth and Innovation

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