Title: Digital music consumption on the Internet: Evidence from clickstream data
Authors: AGUIAR WICHT LUISMARTENS Bertin
Publisher: Publications Office of the European Union
Publication Year: 2013
JRC N°: JRC79605
ISBN: 978-92-79-28901-9
ISSN: 1831-9424
Other Identifiers: EUR 25851
OPOCE LF-NA-25851-EN-N
URI: http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=6084
http://publications.jrc.ec.europa.eu/repository/handle/JRC79605
DOI: 10.2791/83798
Type: EUR - Scientific and Technical Research Reports
Abstract: The goal of this paper is to analyze the behavior of digital music consumers on the Internet. Using clickstream data on a panel of more than 16,000 European consumers, we estimate the eects of illegal downloading and legal streaming on the legal purchases of digital music. Our results suggest that Internet users do not view illegal downloading as a substitute to legal digital music. Although positive and signicant, our estimated elasticities are essentially zero: a 10% increase in clicks on illegal downloading websites leads to a 0.2% increase in clicks on legal purchases websites. Online music streaming services are found to have a somewhat larger (but still small) eect on the purchases of digital sound recordings, suggesting complementarities between these two modes of music consumption. According to our results, a 10% increase in clicks on legal streaming websites lead to up to a 0.7% increase in clicks on legal digital purchases websites. We nd important cross country dierence in these eects.
JRC Directorate:Growth and Innovation

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