@techreport{JRC103975, number = {LB-NA-28235-EN-C (print),LB-NA-28235-EN-N (online)}, address = {Luxembourg (Luxembourg)}, issn = {1018-5593 (print),1831-9424 (online)}, year = {2016}, author = {Rafael Rodrigues Vieira De Almeida S and Sousa Lourenco J and Dessart FJ and Ciriolo E}, isbn = {978-92-79-63900-5 (print),978-92-79-63899-2 (online)}, publisher = {Publications Office of the European Union}, abstract = {This literature review unveils possible behavioural causes of violence against women and presents behavioural levers to its prevention and reduction, along with general principles for effective communication. Several awareness-raising and education initiatives in the field and containing a behavioural component are pointed out. The proposed approach puts a strong focus on the evaluation of actual impact. Four main conclusions are reached: 1. Initiatives should be designed to encourage or discourage a specific behaviour in a well-defined target group; 2. Initiatives should be designed using appropriate behavioural levers; 3. In order to ensure that initiative has the intended effects on the target audience, pretesting is crucial; 4. It is essential to set specific, measurable, attainable, realistic and timely objectives, and to evaluate them. This literature review was carried out to support applicants to a call for proposals published by the Directorate-General for Justice and Consumers, to co-fund initiatives tackling violence against women in EU Member States. }, title = {Insights from behavioural sciences to prevent and combat violence against women. Literature review}, type = {Scientific analysis or review}, url = {}, doi = {10.2788/943680 (print),10.2788/412325 (online)} }