Title: Trademark patterns of the top R&D-driven innovators
Publisher: Globe business publishing
Publication Year: 2016
JRC N°: JRC100361
ISSN: 1751-0627
URI: http://www.worldtrademarkreview.com/Magazine/Issue/60/Features/Trademark-patterns-of-the-top-RD-driven-innovators
Type: Articles in periodicals and books
Abstract: Historically, studies seeking to map innovation levels at the corporate level have focused on the prevalence of patent rights and other indicators. In recent years, though, a growing number of studies in the field of economics of innovation have paid more attention to trademark-based indicators as a proxy for companies’ innovative activities. There are many reasons for this, including trademarks’ importance in the commercialisation phase of innovations, their wide use across different sizes of firms and types of industry, their direct links with products and the fact that they can be used to protect innovations that are not always patentable. The article presents evidence on trademark activity at industry and company levels, compare the trademarks and R&D activity of the top 20 R&D investors. Further research is needed but the findings confirm the role of trademarks as a key intangible asset in the corporate strategies of innovative firms.
JRC Directorate:Growth and Innovation

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