This literature review unveils possible behavioural causes of violence against women and presents behavioural levers to its prevention and reduction, along with general principles for effective communication. Several awareness-raising and education initiatives in the field and containing a behavioural component are pointed out. The proposed approach puts a strong focus on the evaluation of actual impact. Four main conclusions are reached: 1. Initiatives should be designed to encourage or discourage a specific behaviour in a well-defined target group; 2. Initiatives should be designed using appropriate behavioural levers; 3. In order to ensure that initiative has the intended effects on the target audience, pretesting is crucial; 4. It is essential to set specific, measurable, attainable, realistic and timely objectives, and to evaluate them. This literature review was carried out to support applicants to a call for proposals published by the Directorate-General for Justice and Consumers, to co-fund initiatives tackling violence against women in EU Member States.

RAFAEL RODRIGUES VIEIRA DE ALMEIDA Sara;  SOUSA LOURENCO Joana;  DESSART François J.;  CIRIOLO Emanuele; 

2017-01-04

Publications Office of the European Union

JRC103975

978-92-79-63900-5 (print),    978-92-79-63899-2 (online),   

1018-5593 (print),    1831-9424 (online),   

EUR 28235 EN,    OP LB-NA-28235-EN-C (print),    OP LB-NA-28235-EN-N (online),   

https://publications.jrc.ec.europa.eu/repository/handle/JRC103975,   

10.2788/412325 (online),    10.2788/943680 (print),