Title: Using protection motivation theory in the design of nudges to improve online security behaviour
Authors: VAN BAVEL RENERODRIGUEZ PRIEGO NURIAVILA JOSEBRIGGS PAM
Citation: INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES vol. 123 p. 29-39
Publisher: ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
Publication Year: 2018
JRC N°: JRC109367
ISSN: 1071-5819 (online)
URI: https://www.sciencedirect.com/science/article/pii/S1071581918306475
http://publications.jrc.ec.europa.eu/repository/handle/JRC109367
DOI: 10.1016/j.ijhcs.2018.11.003
Type: Articles in periodicals and books
Abstract: We conducted an online experiment (n=2,024) on a representative sample of internet users in Germany, Sweden, Poland, Spain and the UK to explore the effect of notifications on security behvaiour. Inspired by protection motivation theory (PMT), a coping message advised participants on how to minimise their exposure to risk and a threat appeal highlighted the potential negative consequences of not doing so. Both increased secure behaviour – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behaviour. Initiatives seeking to promote secure behaviour should focus more on coping messages, either alone or in combination with fear appeals.
JRC Directorate:Joint Research Centre Corporate Activities

Files in This Item:
There are no files associated with this item.


Items in repository are protected by copyright, with all rights reserved, unless otherwise indicated.