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|Title:||Using protection motivation theory in the design of nudges to improve online security behaviour|
|Authors:||VAN BAVEL RENE; RODRIGUEZ PRIEGO NURIA; VILA JOSE; BRIGGS PAM|
|Citation:||INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES vol. 123 p. 29-39|
|Publisher:||ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD|
|Type:||Articles in periodicals and books|
|Abstract:||We conducted an online experiment (n=2,024) on a representative sample of internet users in Germany, Sweden, Poland, Spain and the UK to explore the effect of notifications on security behvaiour. Inspired by protection motivation theory (PMT), a coping message advised participants on how to minimise their exposure to risk and a threat appeal highlighted the potential negative consequences of not doing so. Both increased secure behaviour – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behaviour. Initiatives seeking to promote secure behaviour should focus more on coping messages, either alone or in combination with fear appeals.|
|JRC Directorate:||Joint Research Centre Corporate Activities|
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