Vaccination demand and acceptance: a literature review of key behavioural insights
This literature review examines key behavioural insights that can help explain and support vaccination demand and acceptance. The report identifies several key behavioural factors that should be considered in designing vaccination policies, including the importance of perceived vaccine safety, the impact of exposure to vaccine-critical information, the role of trust in government and healthcare professionals, the potential impact of forgetfulness and present-biasedness, the influence of prospect theory, the possibility of risk-related trade-offs, and the role of homophily and contagion in shaping vaccination behaviour. The report also notes that while existing literature is useful in understanding attitudes towards COVID-19 vaccines, the unique circumstances of the pandemic limit the generalizability of these findings. The report concludes by emphasizing the need for a new research agenda to build trust in the medical system, government, and pharmaceutical companies, and highlights the importance of healthcare workers in addressing the challenges of vaccination programs, as they are the most trusted source of health information. The report advocates for a multidisciplinary approach that includes insights from the behavioural sciences to shed light on the mechanisms at work when people make decisions about vaccination. Overall, the report provides valuable insights for policymakers seeking to promote vaccination demand and acceptance.
HOFFMANN Manuel;
BAGGIO Marianna;
KRAWCZYK Michal Wiktor;
2023-03-27
Publications Office of the European Union
JRC124542
978-92-68-00276-6 (online),
1831-9424 (online),
EUR 31432 EN,
OP KJ-NA-31-432-EN-N (online),
https://publications.jrc.ec.europa.eu/repository/handle/JRC124542,
10.2760/420996 (online),
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