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JRC Statistical Audit of the 2022 Global Attractiveness Index

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Attractiveness is a crucial factor in the global scramble for talented people, investments and know-how. It is a prerequisite for competitiveness and it remains so also in the new challenging scenario depicted by the pandemic and recent geopolitical risks. While COVID-19 is still affecting large parts of the world giving rise to health and economic crises, an additional challenge has emerged: the geopolitical risks introduced by the Russian invasion of Ukraine. The European House – Ambrosetti has developed the Global Attractiveness Index (GAI) to provide countries with a tool to measure and benchmark national attractiveness as determining element of its ability to be competitive and to grow in a sustainable way. The GAI, now at this seventh edition, builds on four attributes of attractiveness - Openness, Innovation, Efficiency, and Endowment - captured by 21 KPIs, then aggregated into a single summary measure of attractiveness. The GAI 2022 ranks 148 countries which cover approximately 95% of the world’s population and 99% of Gross Domestic Product worldwide. This framework inevitably entails both conceptual and practical challenges. Conducted by the European Commission’s Joint Research Centre, the statistical audit of the GAI 2022 edition aims at maximising the reliability and transparency of the index. This statistical quality check should enable policy analysts and researchers alike to draw more relevant and meaningful advice to improve or fully unleash countries' attractiveness potential.
2022-10-26
Publications Office of the European Union
JRC130999
978-92-76-57749-2 (online),   
1831-9424 (online),   
EUR 31258 EN,    OP KJ-NA-31-258-EN-N (online),   
https://publications.jrc.ec.europa.eu/repository/handle/JRC130999,   
10.2760/483 (online),   
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