Blood donation in the EU: exploring behavioural insights for innovative interventions
A literature review and an overview of the blood donation landscape in the EU
This Science for Policy Report contributes to the policy debate on the importance of securing enough blood and blood products to maintain a functional healthcare system. The Science for Policy Report outlines recent progressions in the field of blood donation, offering new perspectives on factors associated with blood donor motivations, intentions, and behaviour. It summarises the findings from social and behavioural sciences research agendas covering the blood donation field, including theoretical models and evidence on motivation that leads to blood donor intentions and behaviour. Additionally, it encompasses studies testing the effects of behavioural interventions to increase blood donations, such as reminders, active decision elicitation mechanisms (methods or techniques used to actively prompt or solicit a decision from someone), pledges to donate blood made public, and similar. Finally, it describes and reports on the current practices used in blood services across the EU 27.
VULETIĆ ČUGALJ Danijela;
FERGUSON Eamonn;
BAGGIO Marianna;
BRUNS Hendrik;
2023-10-13
Publications Office of the European Union
JRC134207
978-92-68-17379-4 (online),
1831-9424 (online),
EUR 31959 EN,
OP KJ-NA-31-959-EN-N (online),
https://publications.jrc.ec.europa.eu/repository/handle/JRC134207,
10.2760/335203 (online),
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