Ageism: a challenge for a society of longevity
The ‘longevity transition’ is a new stage of social change, where a significant portion of the population is living longer and there is an increasing number of older people in the population. It brings both opportunities and challenges. As the EU transitions into a longevity society, it needs a new vision that can exploit the advantages of longer lives, and which aims for the wellbeing, active participation and personal fulfilment of all age groups. In order for society and individuals to benefit from the additional time that longevity brings, deep-rooted notions of ageing should be challenged. Ageism, i.e. stereotypes, prejudice and discrimination based on age, is a major challenge for a longevity society, because it prevents older persons from being an active part of society and limits the options that are available as people age. Addressing ageism is crucial for ensuring that active and healthy ageing policies are inclusive, equitable and successful in promoting the well-being and participation of older individuals in society. Addressing ageism should become a key component of policies addressing the consequences of an ageing population. This should include:
o Raising awareness about ageism,
o Implementing policies to address ageism in the workplace,
o Supporting programmes that promote intergenerational contact.
KAJANDER Nina;
WURM Susanne;
MEYER-WYK Frauke;
REINHARD Ann-Kristin;
VAN RIJN Elaine;
SEIGER Fiona;
WOLLGAST Jan;
2024-05-28
European Commission
JRC138088
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