Revitalizing Rural Landscapes Through Coworking Spaces: An Exploration of Narratives and Discourses on Place Identity
Rural coworking spaces represent a service offering with a dual competitive advantage for their environment: firstly, they promote environments of innovation and creativity in business, thereby enhancing the local brand and reputation (Asplund & Ikkala, 2011; Capdevila, 2018); secondly, they increase the value of the destination through regeneration actions and sustainable practices (Merkel, 2022), which has facilitated the creation of collaborative work environments. In this vein, this chapter seeks to answer the question: How do coworking practices enhance the place identity in rural environments and contribute to their development? An examination of the Cowocat Rural network—a collective of rural coworking spaces in Catalonia—has explored how coworking activity contributes to consolidating place identity and showcasing territorial assets and values.
SÁNCHEZ-VERGARA José Ignacio;
OREL Marko;
FERREIRA Valeria;
2026-03-19
Palgrave macmillan
JRC146059
978-981-96-9059-6 (online),
2633-593X (online),
https://link.springer.com/book/10.1007/978-981-96-9059-6,
https://publications.jrc.ec.europa.eu/repository/handle/JRC146059,
10.1007/978-981-96-9059-6_11 (online),
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