Title: Interview with Professor R Silverstone: From Usability to Usages
Authors: OSIMO DAVID
Citation: Communications & Strategies vol. 3th quarter no. 59 p. 101-109
Publisher: IDATE
Publication Year: 2006
JRC N°: JRC33599
URI: http://publications.jrc.ec.europa.eu/repository/handle/JRC33599
Type: Articles in periodicals and books
Abstract: This interview with Professor R Silverstone (Media and Communications Department at the London School of Economics) discusses how the rapid diffusion of the internet and mobile telephony has triggered new usages of products and services that were unintended, and even unforeseen, by their suppliers. The role of the consumer has become more proactive than it used to be. The interview aims at taking stock of this switch and exploring the implications for suppliers, policy-makers, and researchers.
JRC Directorate:Growth and Innovation

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