Differences in Survivor Functions According to Different Competitive Strategies

The purpose of this paper is to analyse the differences in the survival rate of firms according to different competitive strategies. We consider those strategies related both to specific and technological competitive differentiation. Among the former ones, one may think on strategy based on advertising and introduction of new products in the market. As for the technological ones, we analyse those based on R&D expenses or the development of new production processes. We use these firm-specific competitive strategies in a set of Spanish manufacturing firms during the nineties. The methodology is based on the comparison between Kaplan-Meier and Cox model specifications and the use of non-parametric test for equialyt of survival functions. We find that several aspects of the competitive strategy of the firms play an important role in the likelihood of firm survival.

ORTEGA ARGILES Raquel;  MORENO Rosina; 

2007-01-29

University West

JRC36275

https://publications.jrc.ec.europa.eu/repository/handle/JRC36275,