Title: Exploring a Heterogeneous and Fragmented Digital Ecosystem: Mobile Content
Citation: Telematics and Informatics vol. 26 no. 3 p. 282-292
Publisher: Elsevier
Publication Year: 2009
JRC N°: JRC47045
ISSN: 0736-5853
URI: http://www.sciencedirect.com
DOI: 10.1016/j.tele.2008.11.009
Type: Articles in periodicals and books
Abstract: This paper presents the mobile content domain as a heterogeneous and fragmented digital ecosystem. Several taxonomies are considered to distinguish among the different segments that compose the mobile content sector. Although they are useful to acknowledge a first level of fragmentation, the most usual classifications are just translations of other industries into the mobile domain and fail to gauge the attributes of mobile content that can drive its evolution. For this reason an additional taxonomy is introduced and, within it, the concepts of mobile content being adapted, re-purposed, specific, and augmented. With respect to heterogeinity, it is considered that it derives from several main sources explored in the paper: players¿ different origins and cultures, the production-delivery-consumption structure of content businesses, the diversity of content suitable for mobile usage and the diversity of circumstances for this usage. Finally, some conclusions are introduced, summarized in the idea that the concepts presented offer a better foundation to search for the drivers and barriers related with market and social acceptance of mobile content. Its main consequence in authors' view is that mobile content success will require a very segmented approach to users characteristics and circumstances and a continuous process of interaction and learning.
JRC Directorate:Growth and Innovation

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