Is Mobile Search finally going mainstream? An attempt to reconcile expert views.

This paper describes the preliminary results of a recent (April 2010) online survey of the evolution of mobile search. As part of the study, 54 questionnaires were received and an expert workshop with academics, industry representatives and market analysts, was organised to discuss and analyse the techno-economic and socio-economic aspects of mobile search. We found that experts have great expectations about this application field which, however, are not yet supported by economic markets evidence, although there are clear positive signs. Development work for creating new applications for the mass market is still needed, although there seems to be no fundamental technological barrier to that. Location-based services, augmented reality, real-time information search, and social network search and recommendations, have been identified as some of the key trends that may shape the future of mobile search. User demand for innovative mobile search based applications is largely given for granted, but experts have no clear view on suitable business models that would allow for sustainable economic development. Experts agree that the infrastructure has to become more pervasive as broadband connections constitute the main enabler of mobile search. This needs pushing (both in terms of availability and affordability) so as to foster the creation and take up of innovative services

BACIGALUPO Margherita;  NIKOLOV Stavri Georgiev;  COMPANO Ramon; 

2013-08-12

NEM Summit

JRC61021