Title: Nudging lifestyles for better health outcomes: crowdsourced data and persuasive technologies for behavioural change
Publisher: Publications Office of the European Union
Publication Year: 2011
JRC N°: JRC64206
ISBN: 978-92-79-19918-9 (print), 978-92-79-19919-6 (pdf)
ISSN: 1018-5593 (print), 1831-9424 (pdf)
Other Identifiers: EUR 24785 EN
OPOCE LF-NA-24785-EN-C (print), LF-NA-24785-EN-N (pdf)
URI: http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=4219
DOI: 10.2791/562
Type: EUR - Scientific and Technical Research Reports
Abstract: For at least three decades, a Tsunami of preventable poor health has continued to threaten the future prosperity of our nations. Despite its effective destructive power, our collective predictive and preventive capacity remains remarkably under-developed This Tsunami is almost entirely mediated through the passive and unintended consequences of modernisation. The malignant spread of obesity in genetically stable populations dictates that gene disposition is not a significant contributor as populations, crowds or cohorts are all incapable of experiencing a new shipment of genes in only 2-3 decades. The authors elaborate on why a supply-side approach: advancing health care delivery cannot be expected to impact health outcomes effectively. Better care sets the stage for more care yet remains largely impotent in returning individuals to disease-free states. The authors urge an expedited paradigmatic shift in policy selection criterion towards using data intensive crowd-based evidence integrating insights from system thinking, networks and nudging. Collectively these will support emerging potentialities of ICT used in proactive policy modelling. Against this background the authors proposes a solution that stated in a most compact form consists of: the provision of mundane yet high yield data through light instrumentation of crowds enabling participative sensing, real time living epidemiology separating the per unit co-occurrences which are health promoting from those which are not, nudging through persuasive technologies, serious gaming to sustain individual health behaviour change and intuitive visualisation with reliable simulation to evaluate and direct public health investments and policies in evidence-based ways
JRC Directorate:Growth and Innovation

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