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Promising Prospects in Mobile Search: Business as Usual or Techno-Economic Disruptions?

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It has taken more than a decade of intense technical and market developments for mobile Internet to take off as a mass phenomenon. And it has arrived with great intensity: an avalanche of mobile content and applications is now overrunning us. Similar to its wired counterpart, wireless Web users will continuously demand access to data and content in an efficient and userfriendly manner. If the lessons of the fixed Internet experience hold, then search engines will also become pivotal in the mobile environment from both a technological and commercial perspective.
2011-06-27
IEEE-INST ELECTRICAL ELECTRONICS ENGINEERS INC
JRC64849
1053-5888,   
http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=5888653,    https://publications.jrc.ec.europa.eu/repository/handle/JRC64849,   
10.1109/MSP.2011.941135,   
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