Title: Consumer empowerment in Europe: its determinants and the challenges met in measuring it
Citation: Making sense of consumption. Selections from the 2nd Nordic Conference on Consumer Research 2012. p. 267-284
Publisher: Centre for Consumer Science, University of Gothenburg
Publication Year: 2013
JRC N°: JRC74779
ISBN: 978-91-974642-6-0
URI: http://hdl.handle.net/2077/34508
Type: Articles in periodicals and books
Abstract: Relaying on data from the Special Eurobarometer survey n. 342 launched in 2010 by the European Commission, this paper aims at measuring consumer empowerment at the European level and at portraying the characteristics of empowered consumers. The first objective is achieved through the development of an ad hoc composite indicator – the “Consumer Empowerment Index” – and the second is pursued analyzing its socio-economic determinants. Overall, we find that consumers in the Nordic countries are the most empowered and that, ceteris paribus, low educated individuals and materially deprived ones are particularly vulnerable consumers. Older generations and females are also potentially consumers at risk
JRC Directorate:Joint Research Centre Corporate Activities

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