Assessing the Benefits of Social Networks for Organizations: Report on the Second Phase of the SEA-SoNS Project
Deliverable 2 of the SEA-SoNS ("Assessing the Benefits of Social Networks on Organizations”) project brings together results from different research activities, both qualitative and quantitative. Together, these results paint a picture of the benefits to organisations of social media, the barriers they face, and the scope for policy action. Phase 2 of SEA-SoNS, which built on the results of Phase 1, included a survey of 600 SMEs in six EU Member States (UK, Netherlands, Spain, Italy, Bulgaria and Latvia), five in-depth interviews conducted with micro firms (less than 10 employees) that use social media in four countries (Spain, Denmark, Netherlands and UK), and a summary of these findings with emphasis on identifying relevant factors for developing future scenarios. This report includes an executive summary and four annexes: the methodological report of the survey, the findings of the survey, the results of the in-depth interviews and a background document for the validation workshop that took place at Seville in July 2013.
BATIKAS Michail;
VAN BAVEL Rene;
2013-12-16
Publications Office of the European Union
JRC85669
978-92-79-34034-5,
1831-9424,
EUR 26252,
OP LF-NA-26252-EN-N,
http://ftp.jrc.es/EURdoc/JRC85669.pdf,
https://publications.jrc.ec.europa.eu/repository/handle/JRC85669,
10.2791/3170,
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