Title: Tracing how normative messages may influence physical activity intention
Authors: VAN BAVEL RENEESPOSITO GABRIELEBARANOWSKI TOMDUCH BROWN NESTOR
Citation: JOURNAL OF SPORT & EXERCISE PSYCHOLOGY vol. 39 no. 2 p. 89-96
Publisher: HUMAN KINETICS PUBL INC
Publication Year: 2017
JRC N°: JRC91181
ISSN: 0895-2779
URI: http://journals.humankinetics.com/doi/10.1123/jsep.2016-0149
http://publications.jrc.ec.europa.eu/repository/handle/JRC91181
DOI: 10.1123/jsep.2016-0149
Type: Articles in periodicals and books
Abstract: Normative messages have been shown to increase intention to do physical activity (PA). We traced how 'positive' and 'negative' normative messages influenced PA intention by comparing constructs of the model of goal-directed behaviour with descriptive norms (MGDB+DN) across control and treatment groups in an experiment. 16 to 24 year-old respondents (n=1200) in Bulgaria, Croatia and Romania were asked about their age, sex, and levels of PA before being exposed to positive and negative normative messages and completing a questionnaire with MGDB+DN scales. Different MGDB+DN constructs were influenced by the normative messages: compared to the control, the negative message group showed stronger attitudes (p=0.003) and the positive message group showed higher positive anticipated emotions (p=0.005). The positive message's effect is consistent with the literature on conformity to social norms. The negative message's effect lends itself to interpretations based on social identity and deviance regulation theories.
JRC Directorate:Growth and Innovation

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