Film Availability in Netflix Country Stores in the EU
This study compares the film catalogues among the 11 Netflix country stores in the EU that provide film streaming services to consumers on the basis of a subscription (SVOD) business model. We estimate cross-border availability of films in Netflix in the EU at 31%, somewhat lower than the 40% availability of downloadable films in the Apple iTunes stores in the EU.
Availability patterns are to a large extent driven by consumer preferences and geographical and linguistic proximity. The average delay in availability between theatre and Netflix release (“windowing”) in the EU11 is 326 days, with wide variations across countries, compared to only 112 days delay in the US. Windowing delays are shortening for more recent films.
The economic rationale behind these wide variations in release windows and the impact on consumer and producer welfare remains unclear at this stage. For a sample of films in the UK Netflix catalogue we find that they remain available for 340 days on average; we have no duration data for other countries.
BATIKAS Michail;
GOMEZ HERRERA Maria Estrella;
MARTENS Bertin;
2015-12-09
European Commission
JRC98020
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