Title: JRC Statistical Audit of the 2019 Global Attractiveness Index
Publisher: Publications Office of the European Union
Publication Year: 2019
JRC N°: JRC117768
ISBN: 978-92-76-09693-1 (online)
ISSN: 1831-9424 (online)
Other Identifiers: EUR 29834 EN
OP KJ-NA-29834-EN-N (online)
URI: http://publications.jrc.ec.europa.eu/repository/handle/JRC117768
DOI: 10.2760/360101
Type: EUR - Scientific and Technical Research Reports
Abstract: Attractiveness is a crucial factor in the global scramble for prosperity as it implies a nation’s ability to ‘charm’ talented people, investments and know-how – a prerequisite for competitiveness. Attractiveness has become even more important with globalisation as it has eased the movement of capitals and the inclusion of new areas of the world in the international circuits of consumption and production. In this context, it has become all the more relevant to have comparable information available to benchmark national performance across the world with a view to support the identification of areas of intervention for public policies as a means to improve a country’s attractiveness power. In line with this view, the European House - Ambrosetti has developed an international monitoring framework – the Global Attractiveness Index (GAI) – that measures a country’s attractiveness as determining element of its ability to be competitive and grow. The GAI builds on four attributes of attractiveness: Openness, Innovation, Efficiency, and Endowment. These pillars are used to organise and aggregate 21 Key Performance Indicators (KPIs) into a single summary measure for 144 countries that altogether cover approximately 93% of the world’s population and 99% of Gross Domestic Product (in US$) worldwide. This framework inevitably entails both conceptual and practical challenges. The statistical audit discussed in this note was conducted by the European Commission’s Joint Research Centre, and it aims at maximising the reliability and transparency of the Global Attractiveness Index. It should enable policy analysts and researchers alike to draw more relevant, meaningful and useful conclusions on good practices and challenges that countries face in today’s competitive game to business and job creation.
JRC Directorate:Joint Research Centre Corporate Activities

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