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Nudges can be transparent and yet effective

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Nudges, policy instruments that seek to change behaviour without banning or incentivizing alternative ways of action, are sometimes seen as manipulative. Implementing nudges in a transparent way can address such reservations, but is rarely considered. Transparent nudges can be as effective as their opaque counterparts and might even be viewed more favourably. Nudging transparently is a promising policy option.
2021-11-02
European Commission
JRC125313
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